Job Description

About Us:

For nearly 30 years, Homestyle Direct has home-delivered frozen prepared meals to families across the U.S. Today, the company delivers more than 10 million meals annually, delivering a wide variety of delicious and nutritious meals to Medicaid and Medicare Advantage members in both urban and rural communities. Developed with licensed dietitians, each medically tailored meal balances taste, nutrition, choice, and convenience, supporting a healthy lifestyle, promoting food security, and helping to eliminate food deserts

Learn more about our business at homestyledirect.com.

Position Summary:

We are looking for a Revenue Operations Manager to drive revenue growth through hands-on ownership of HubSpot, marketing operations, and sales enablement. This is a builder role for someone who wants to own the systems, programs, and reporting that turn pipeline into revenue.

Most of your time will go toward executing in HubSpot: building campaigns, lifecycle and nurture programs, lead routing and scoring, and sales sequences that make our reps more productive. You will also handle recurring and ad-hoc reporting, support QBRs and board materials, and partner with growth leadership on the metrics that matter.

This role spans marketing operations, sales enablement, and revenue reporting, with high visibility across executive leadership, sales, marketing, and client success.

Key Responsibilities:

HubSpot Ownership

• Serve as the primary administrator and power user of HubSpot across CRM, Marketing Hub, and Sales Hub, including lifecycle stages, properties, workflows, automation, and data hygiene.
• Own integrations between HubSpot and adjacent systems (e.g., data warehouse, sales tools, customer platforms), ensuring clean data flow and reliable handoffs.

Marketing Operations

• Build and deploy email campaigns, landing pages, forms, and conversion paths in HubSpot, owning the technical execution and the data behind it.
• Design and run lifecycle and nurture programs that move leads from awareness through qualification, with clear stage definitions and automated transitions.
• Manage the operational backend of paid and outbound campaigns, including UTM governance, list segmentation, attribution, and source-of-truth reporting.
• Design, execute, and evaluate A/B tests across emails, sequences, landing pages, and conversion paths to continuously improve engagement and ROI.

Sales Enablement

• Administer the Sales CRM within HubSpot Sales Hub, including pipelines, deal stages, properties, dropdown values, and rep-facing views. Gather feedback from the sales team regularly and refine the system so it reflects how reps actually sell.
• Build, optimize, and maintain sales sequences and cadences in HubSpot to make reps faster and more consistent in their outreach and follow-up.
• Own lead routing, lead scoring, and SLA enforcement so leads get to the right rep quickly and the MQL to SQL to Opportunity handoff is clean and measurable.

Reporting and Insights

• Define and maintain core funnel KPIs (lead to opportunity to closed won) inside HubSpot, ensuring accurate attribution, consistent reporting, and strong adoption across sales and marketing.
• Track and analyze pipeline health, conversion rates, and campaign performance, delivering clear, actionable insights to growth leadership.
• Partner with growth leadership on client-facing Quarterly Business Reviews (QBRs), recurring board reporting, and ad-hoc analysis.
• Maintain a high standard for data integrity, documentation, and repeatable reporting processes.

Skills & Qualifications:

• 3 to 5 years of experience in Marketing Operations, Revenue Operations, or Sales Operations.
• Hands-on HubSpot practitioner with deep, demonstrated experience configuring and operating CRM, Marketing Hub, and Sales Hub.
• Proven track record building and running email campaigns, lifecycle programs, lead scoring, and sales sequences that drive measurable pipeline and revenue impact.
• Strong systems and process orientation, with a track record of building and improving how data and leads flow across tools.
• Comfort with HubSpot reporting and funnel analytics; able to translate data into clear recommendations for sales and marketing leaders.
• Bias for action and comfort building in a lean team where you will own a function rather than wait for one to be defined.
• Power user of AI tools (ChatGPT, Claude, and similar) for creative production, copy iteration, research, and workflow acceleration.
• Experience supporting sales and/or marketing performance measurement in a B2B environment.
• Advanced Excel for analytical modeling and performance tracking.
• Ability to create clear, executive-level PowerPoint narratives from complex data.

Preferred Qualifications:

• HubSpot certifications (Marketing Hub, Sales Hub, or RevOps) or equivalent demonstrated mastery.
• Experience integrating HubSpot with other systems such as data warehouses, Salesforce, Zapier, or operational tooling.
• Experience with funnel analytics, attribution, and lifecycle management.
• Working proficiency with design and visual asset tools such as Figma, Canva, or Adobe Creative Cloud for marketing collateral, landing page mockups, and sales enablement materials.

Why Join Us?

At Homestyle Direct, culture is a large part of how we succeed together. The ideal candidate brings a member-first mindset, consistently prioritizing exceptional service while supporting operational efficiency and compliance. They demonstrate accountability and ownership, take pride in delivering accurate, high-quality work, and proactively contribute to continuous improvement. This role thrives on collaboration across teams and embraces the energy of a fast-scaling environment, adapting quickly while maintaining strong performance and a positive, solutions-focused approach.

• Competitive salary in the range of $75,000 to $90,000 annually.
• Competitive benefits package including insurance (health, dental, vision, and life), generous PTO, professional development assistance, and 401(k) match.
• Opportunity to work with a collaborative, innovative executive team.

Homestyle Direct is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees.

Work Environment & Travel

Primary work done remotely, with 1-2 days on-site at Homestyle Direct’s new Cool Springs, TN office and quarterly travel to locations in Lewisburg, TN and Twin Falls, ID.

If you are a hands-on, systems-minded professional who wants to own marketing operations and revenue process end to end, we would love to hear from you.

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