Job Description
Job Description Are you ready to join a team of innovators, creative thinkers and brand and digital conversion gurus? The MDLZ US Omnichannel Marketing and Activation team is driving conversion across in-store and online on all of our great brands including OREO, Ritz and Sour Patch Kids. We're leveraging best in class resources and top tier customer relationships to bring our iconic brands into millions of consumers' homes every day. It's an exciting place to be - join team that's helping to build the future of FMCG conversion!
Mondelēz has a bold ambition to be the leader in online snacking. This position will be the critical business lead responsible for accelerating Mondelēz's ambition across our Walmart business by delivering activation across our brands and driving our digital commerce flywheel. The position partners deeply with the Walmart Customer Business Team (CBT).
This role will work closely with the Walmart team (both MDLZ and customer) to drive integrated marketing activations across modalities for all of our brands and growth strategies across the elements of our MDLZ Digital Commerce Flywheel: optimizing online assortment, maximizing online availability and in-stock rates, working closely with internal MDLZ teams to optimize content, build search strategies and manage retail media execution.
Ultimately, the Sr Walmart Omnichannel Activation Manager is responsible for delivering Mondelēz's long-term growth, activating our brands at our key customers to drive conversion and integrating all Walmart digital commerce operations into our everyday business management.
Preferred geographic location is Bentonville, Arkansas.
Main Responsibilities - Develop and execute Omnichannel business plans in partnership with our Customer Business Teams and HQ category planning teams. This includes ensuring our eCommerce best practices around assortment, content, search and activation are incorporated into customer plans. Lead digital stewardship - assess key flywheel opportunities, develop and drive projects to address opportunities, record learnings and best practices to be shared across the MDLZ organization. Partner across Walmart and the MDLZ organization to remove barriers for growth.
- Drive omnichannel activations for MDLZ brands at Walmart in partnership with the Walmart CBT and headquarters brand teams. Develop and build strategies for best-in-class conversion to propel our Walmart business in achieving our aggressive growth goals. Responsible for brief development, brainstorms, program sell-in and execution. Manage agencies, partnerships and cross functional stakeholders as necessary to ensure program success.
- Partner with our retailers to improve their digital commerce and activation capabilities and roadmap . This includes capability assessments and transparent conversations with the retailers around how they compare in the marketplace and how we can work together to achieve best in class.
Key KPIs: - Market share - total, in-store and online
- Revenue and volume growth
- Delivery of impactful omnichannel marketing activations at Walmart
Stakeholders: External - Walmart merchant, Walmart Connect, and Walmart Scintilla teams
- External Media Agencies & Data Vendors
Internal - Walmart Vice President, Customer Vice Presidents (CVP), Sales Planner, and key cross functional business leads
- Insights & Analytics teams across the organization
- Media & Retail Media Strategy organization
- Omnichannel Marketing & Activation Team across customers
Travel: Up to 25%
What extra ingredients you will bring: - Shopper, Ecommerce, Trade or Brand marketing experience preferred
- Digital commerce and retail media experience
- 7-10 years of CPG experience
- Experience with Walmart Scintilla a plus
- Comfortable managing with ambiguity and working in a role where the scope will change over time based on business needs
- Knows how to get things done both through formal channels and informal network
- Understands Mondelez culture and cultures of external retail organizations / customers
- Establishes partnerships with key internal support functions and stakeholders
- Instills trust and credibility with customers to influence strategies and tactics
- Understands origin and reasoning behind best practices; shares best practices across team
- Competent presenting to internal and external leaders, can be trusted during challenging questioning
- Experience driving success with a cross functional team
- Strong, proactive communication skills
- Customer focus, management planning
- Capability/background in analytics and insights
- Connection to external industry resources
Salary and Benefits: The base salary range for this position is $140,300 to $192,940; the exact salary depends on several factors such as experience, skills, education and location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results.
In addition, Mondelez International offers the following benefits: health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, paid holidays and vacation time. Some of these benefits have eligibility requirements. Many of these benefits are subsidized or fully paid for by the company.
No Relocation support available
Business Unit Summary The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, weproduce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands-including Oreo and Chips Ahoy! cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products -are close at hand for our consumers across the country.
Mondelēz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.
For more information about your Federal rights, please see eeopost.pdf; EEO is the Law Poster Supplement; Pay Transparency Nondiscrimination Provision; Know Your Rights: Workplace Discrimination is Illegal
Job Type Regular
Category Planning & Activation
Sales
Job Tags
Relocation package