Job Description

Associate Director, Digital Marketing

The Associate Director, Digital Marketing will be a key member of the Exelixis digital marketing team. Reporting to Director of Digital Marketing, this position will be responsible for developing and ensuring execution of strategically aligned non personal tactics within web and email channels, partnering closely with teammates focused on media channels. This position involves planning and executing high-quality, timely, and impactful digital customer experiences through key channels, working closely with promo marketing, legal, regulatory, BI, and technology/CSAO partners. This role will also own creative brief development and business requirements gathering for external agencies and internal partners. The ideal candidate has a strong pharma marketing and digital background, with solid understanding of how to use technology and data to achieve brand objectives for a pharmaceutical product with multiple indications.

Essential duties/responsibilities include:

• Plan and manage promotional website and email tactics that drive increased awareness of CABOMETYX for multiple FDA-approved indications and prepare for the launch of zanzalinitinib (pending FDA approval)
• Develop and execute brand digital assets on time and on budget, in collaboration with promo marketing, legal, regulatory, BI, and technology/CSAO partners.
• Translate marketing messaging and strategy into integrated, multi-channel marketing tactics.
• Manage agency partners to ensure high-quality strategy, content, and execution.
• Analyze web and email KPIs, conduct A/B testing, and suggest changes to web pages, emails, and subject lines to boost KPI performance
• Partner with GI + GU Marketing, Sales, Market Access to ensure consistent messaging and customer experience across all digital assets
• Develop A/B testing plans and content requirements for campaign optimization.
• Seek opportunities to optimize, test, or advance new capabilities and share learnings across the organization.
• Ensure successful alignment of digital programs to brand goals and regulatory compliance.
• Lead the tactic submission for RAMP review and approval, coaching agencies on the process.
• Manage approval of digital marketing materials with Regulatory, Legal, and Medical
• Partner with data analytics team and agencies on marketing data warehouse and performance dashboards for reporting NPP data and KPIs across channels
• Provide expertise on digital trends in the marketplace, and assess new opportunities as they come to see overarching fit to our strategic plan

Supervisory responsibilities are not included in this role.

Education/experience/knowledge & skills:

• Bachelor's degree in related discipline and 11 years of related experience; or Master's degree in related discipline and 9 years of related experience; or Equivalent combination of education and experience.
• Experience in product marketing, field sales, or market research/analysis in the pharmaceutical or biotech industries
• Digital marketing experience across patient and healthcare professional audiences, including online media (SEO/SEM/display), lead gen, web, mobile, social, CRM, non-personal and field promotion channels.
• Prior marketing experience working in Oncology product launch is preferred
• Proven work experience as a Digital marketing strategist or Digital marketing manager
• Extensive knowledge of pharmaceutical/biotech digital marketing; creative and insights-driven, adept at delivering ideas, content, and metrics.
• Strong organizational and time management skills; proven abilities to effectively manage and complete multiple priorities and projects
• Exceptional agency management to guide drive projects forward, help identify and remove roadblocks
• Proven ability to work with cross-functional teams and demonstrate strong collaboration skills
• Reporting and analytics experience across media and digital channels
• Hands on experience with online marketing tools and practices
• Talent for blending innovation with pragmatic execution
• Ability to draw insight from market research, the sales force, and other sources to optimize messaging, tactical plans, and promotional activities
• Strong presentation, verbal and written communication skills
• Understanding of FDA Regulations of pharmaceutical drug promotions and experience with Legal, Medical and Regulatory review processes
• Some business travel is required

Work environment/physical demands:

Our office is a modern, open-plan space that foster collaborations and creativity. Teams work closely together, sharing ideas and solutions in a supportive atmosphere. We provide all necessary equipment, including dual monitors and ergonomic chairs, to ensure a comfortable workspace. Business travel (~25%) is required.

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